CustomServe wanted to promote their wider business to emphasise the value of their expertise rather than just provide an international feedback service to professional organisations.
Rebranding the company as Acuigen, a word based on acuity, meaning keenness of sight allowed them to promote additional services across multiple markets. It repositioned the company as being linked to the generation of business value, not research.
Featured: Brand redesign; website planning; sales materials;
Bruce, a master builder by trade, had built a treehouse for personal use, which he then started to rent out during lockdown under the name Happenoak. He wanted to establish his own website rather than rely solely on property marketing platforms which controlled visibility and took a large fee. The site would show off the luxury treehouse features and allow users to check availability and book online.
Features: Design; Booking system; Online payments; Integrated newsletter; Online gift vouchers;
Tree house booking website – https://happenoak.co.uk
Property developer Bedü (named after a nomadic people, whose self-reliance and territorial approach to land ownership reflected the company values) delivered innovative low-cost accomodation and wanted to give users of their hostels a ‘sense of being’, where the occupier enjoys enhanced autonomy and a sense of dignity.
The problem was that planners, influenced by local residents, were slow to approve plans for new properties or expansion of existing sites.
I worked with the Development Director and CEO to explore how attitudes could be changed and planning advanced using communications in the broadest sense.
Features: A media ‘eco-system’ of integrated media, all based around key messages.