Services / Websites, Search, Content and Advertising
/ Services
Every project requires an understanding of what you are trying to achieve. I can advise on how to:
- Attract new visitors to your website or business location
- Generate relevant enquiries
- Track onsite engagement and actions
- Optimise advertising return on investment (ROI)
- Get in touch for a free 30-minute consultation
Design focuses not only on the visual aspects of a website or online marketing collateral, but also on the ease of use and the user actions created.
Making sure a website is found and is relevant to the users' needs is key. The photography, colours and layout all play a big part in creating credibility, building trust and generating the right response.
I can create a professional-looking website, newsletter, posting or report using your current brand design, or help create a new one.
Websites are at the heart of, but only a part of, effective online marketing. I create are website designs that are:
- Easily found by search engines
- Fast-loading and mobile-friendly
- Easy to use and beautiful to look at
- Generate engagement and response
- Create sales and enquiries
Email newsletters, and email generated by actions on your website, help to remind users of your products and services to generate further interest.
There are many excellent email and marketing platforms available. I work with MailChimp, Mailjet, Mailgun, and Hubspot to create both scheduled and automated email campaigns. I can create copy, edit pictures and optimise landling pages.
Google and others rely not just on words, but also images, videos and social content to judge what is relevant to user's searches.
I help create relevant, engaging and effective landing pages, where users are encouraged to respond, which Google can find.
I can handle writing, photography and grahics in-house and have a network of excellent video and social specialists I can recommend and include in the team if required.
The best online advertising reaches consumers at the moment they are looking for a product or service you provide.
GoogleAds, FaceBook Ads and directory listings provide great targeting opportunities but need to be paid for. However, good design can help create 'organic' visitors to your website, so saving money on advertising.
I can develop an advertising plan for you, design the ads and then place them in the right places. I handle all forms of paid and performance advertising (CPC, CPA).
Managing a project often requires finding and organising a large number of resources from within your organisation as well as from specialists.
Acting as the project manager, I can plan the approach and scheduling of resources as required. All plans are agreed and budgetted with you before progressing.
Keeping your website up-to-date each month is also important. I can use your content management system, or can teach you how to use this. I work mainly with WordPress and Drupal.
I also work as a freelance digital manager on projects from time to time. Please get in touch if you have such a project.
Keywords: Performance marketing, digital marketing, communications planner, content creator, writer, content management and digital director. You can also find me on LinkedIn.
I enjoy writing as a creative task. In contrast to the commercial writing I do as a part of website and marketing development, I am also a food writer.
I have written many pieces for Silver Travel Advisor as well as many other online publications over the last 20 years.