Writing

Nick Henley - Food writer and chef based in London

Copy writer

As a planner working in advertising and digital agencies, it was a short step to ‘suggest’ headlines and copy that would simply and effectively communicate key messages. With a clear objective and a good understanding of SEO, I write for the user and for Google search. Use of pictures, graphics and editorial structure are also important for both.

I can help you define key messages, brief writers and content creators, or write copy myself. I can also help you structure yor website for SEO success.

Food writer

My interest in food goes back to the 1990’s when the UK High Street was becoming increasingly bland. So I created one of the first online food magazines and directories called About Food. I have written about food for 20 years and have been lucky enough to experience and write about many restuarants, hotels, ships and producers. I also worked as a chef for 3 years, so appreciate what goes into producing a great dining experience.

If you would like me to write a review or editorial content please get in touch.

Marketing and advertising management

Content management

Digital marketing management for Switzerland Travel, working for London and Zurich offices. Designed travel related page layouts, created optimised content and wrote content, as well as developed partner and own brand newsletters and promotions. GoogleAds management.

Features: Drupal CMS; Hubspot marketing; GoogleAds; FB Ads; Google DataStudio; Google Analytics;

Switzerland Travel Website – https://switzerlandtravelcentre.co.uk

House share website

House share website

Co-founders Nick and Eva wanted to offer the over 40s better access to house share opportunities. Leading house share sites were dominated by young professionals and millenials who were not interested in older housemates, making it difficult to find a place. Live-in landlords and lead tenants can advertise a room where prospective housemates can search. People looking for a place can search by location, sharing preferenes and keyword.

Features: User management; Ecommerce; ; Advanced search; Advertising – GoogleAds and FB Ads; Search marketing; Content management;

House share and flatshare website – https://cohabitas.com

Professional services website

Professional services website

Andrew James was an experienced commercial lawyer who had setup as an independent. He wanted credibility and some dynamism to emphasise his knowledge and responsiveness compared to larger practices where less experienced legal staff handle most case details.

Services: Consultancy, design, website development

Features: Integrated newsletter subsciption; SEO optimisation.

Over 50s website

Over 50s part-time jobs and activities website

Part-time Purpose wanted to offer part-time jobs, activitiy and education ideas to the over 50’s market. Users can register to upload a free listing in one of 6 categories and then upgrade to Premium to promote their listing and allow other users to contact them. Listings are displayed on Google maps with markets and can also be searched using advanced search filters.

Features:User management; Ecommerce; Search marketing; GeoDirectory;