Business Start-up SEO

Worktripp Search Marketing Planning and Advertising

Worktripp is an innovative start-up, focussed on helping companies bring together remote or distributed teams in offsite events. Although they had already established their brand and had gained good traction in media through PR and social media activities, they wanted to build relevant traffic and attract enquiries.

By analysing search query data and using keyword research tools, I identified which were the highest value keywords that would bring relevant traffic and equiries. We then reorganised the website, creating new page title and descriptions to attract relevant users, and added keywords and links within page copy to improve relevance.

In addition to ongoing Google Ads, LinkedIn Ads were conceived and targeted to attract company Operations Directors and CEOs who were struggling with team motivation and cohesion.

Worktripp: Company Offsites for Remote Working Teams

Marketing services website

Marketing services website

CustomServe wanted to promote their wider business to emphasise the value of their expertise rather than just provide an international feedback service to professional organisations.

Rebranding the company as Acuigen, a word based on acuity, meaning keenness of sight allowed them to promote additional services across multiple markets. It repositioned the company as being linked to the generation of business value, not research.

Featured: Brand redesign; website planning; sales materials;

Marketing and advertising management

Content management

Digital marketing management for Switzerland Travel, working for London and Zurich offices. Designed travel related page layouts, created optimised content and wrote content, as well as developed partner and own brand newsletters and promotions. GoogleAds management.

Features: Drupal CMS; Hubspot marketing; GoogleAds; FB Ads; Google DataStudio; Google Analytics;

Switzerland Travel Website –

Tree House Holiday website

Property rental website

Bruce, a master builder by trade, had built a luxury tree house for personal use, which he then started to rent out during lockdown under the name Happenoak. He wanted to establish his own website rather than rely solely on property marketing platforms which controlled visibility and took a large fee. The site would show off the luxury treehouse features and allow users to check availability and book online.

Features: Design; Booking system; Online payments; Integrated newsletter; Online gift vouchers;

Tree house holiday website

Business website

Picture framing website

Samuel Hirst-Stiling runs a prestigious and busy picture framing business in Primrose Hill, London. He took over the now 20 year-old business from his father a few years ago, having learned the trade for several years before. With a clientele who appreciate quality and design, the challenge was to create a stylish site that also captured the heritage of the business.

Best picture framer in London:

Features: Parallax picture treatments to give energy; drop-down menus to allow easy access to wide-ranging content;

Professional services website

Professional services website

Andrew James was an experienced commercial lawyer who had setup as an independent. He wanted credibility and some dynamism to emphasise his knowledge and responsiveness compared to larger practices where less experienced legal staff handle most case details.

Services: Consultancy, design, website development

Features: Integrated newsletter subsciption; SEO optimisation.

Bedü communications

Bedu communications recommendations

Property developer Bedü (named after a nomadic people, whose self-reliance and territorial approach to land ownership reflected the company values) delivered innovative low-cost accomodation and wanted to give users of their hostels a ‘sense of being’, where the occupier enjoys enhanced autonomy and a sense of dignity.

The problem was that planners, influenced by local residents, were slow to approve plans for new properties or expansion of existing sites.

I worked with the Development Director and CEO to explore how attitudes could be changed and planning advanced using communications in the broadest sense.

Features: A media ‘eco-system’ of integrated media, all based around key messages.