Bedü communications

Property developer Bedü (named after a nomadic people, whose self-reliance and territorial approach to land ownership reflected the company values) delivered innovative low-cost accomodation and wanted to give users of their hostels a ‘sense of being’, where the occupier enjoys enhanced autonomy and a sense of dignity.

The problem was that planners, influenced by local residents, were slow to approve plans for new properties or expansion of existing sites.

I worked with the Development Director and CEO to explore how attitudes could be changed and planning advanced using communications in the broadest sense.

Features: A media ‘eco-system’ of integrated media, all based around key messages.