Business Start-up SEO

Worktripp Search Marketing Planning and Advertising

Worktripp is an innovative start-up, focussed on helping companies bring together remote or distributed teams in offsite events. Although they had already established their brand and had gained good traction in media through PR and social media activities, they wanted to build relevant traffic and attract enquiries.

By analysing search query data and using keyword research tools, I identified which were the highest value keywords that would bring relevant traffic and equiries. We then reorganised the website, creating new page title and descriptions to attract relevant users, and added keywords and links within page copy to improve relevance.

In addition to ongoing Google Ads, LinkedIn Ads were conceived and targeted to attract company Operations Directors and CEOs who were struggling with team motivation and cohesion.

Worktripp: Company Offsites for Remote Working Teams