Brand messages and imagery

Brand message strategy

Worktripp had already defined their brand identity and had a business plan, but had not managed to gain traction in terms of enquiries or bookings. Advertising and search marketing were required to reach potential customers, but first a clear idea of key messages and imagery was required.

Working with the founders, we identified key brand attributes and message focus, plus a style of imagery. From this we developed LinkedIn display Ads and additional on-site content for search.

Having a 3rd party helkp you talk through your objectives and strategy always helps to hone the message. I have worked with many start-ups, many larger brands, and been part of the leadership team in a number of businesses, so can draw on this experience.

Development of eCommerce Website

SEO for ecommerce site

Venetia’s Yarn Shop in Norfolk had a WordPress hosting and website template package, but were struggling to get the online presentation to match the shop’s high standard. Newsletters were also not well formatted.

I quickly reapplied a WordPress template and developed a new header and menu to make the site easier to navigate, then re-formatted the layout of key pages. All of this was done with minimal cost and time.

The next steps are to optimise the Shop section using SEO analysis, and then to change the template to improve eCommerce sales nationally, building on the strong local reputation.

Venetia’s Yarn Shop: eCommerce website for knitting and yarn shop

Shopify website SEO

Search marketing for fashion knitwear brand Amano

Amano Knitwear moved to a new Shopify website, so wanted to use the move to optimise their SEO. By identifying high-traffic keywords releveant to the products, we were able to rename the product collections and page titles to rank higher in search.

Top 10 page rankings were achieved for several keyword phrases and a sustainable source of sales was secured. The next stage was creating new content to improve the user experience and conversion rates. Ethically-made Knitwear Since 1988

Business Start-up SEO

Worktripp Search Marketing Planning and Advertising

Worktripp is an innovative start-up, focussed on helping companies bring together remote or distributed teams in offsite events. Although they had already established their brand and had gained good traction in media through PR and social media activities, they wanted to build relevant traffic and attract enquiries.

By analysing search query data and using keyword research tools, I identified which were the highest value keywords that would bring relevant traffic and equiries. We then reorganised the website, creating new page title and descriptions to attract relevant users, and added keywords and links within page copy to improve relevance.

In addition to ongoing Google Ads, LinkedIn Ads were conceived and targeted to attract company Operations Directors and CEOs who were struggling with team motivation and cohesion.

Worktripp: Company Offsites for Remote Working Teams

Tree House Holiday website

Property rental website

Bruce, a master builder by trade, had built a luxury tree house for personal use, which he then started to rent out during lockdown under the name Happenoak. He wanted to establish his own website rather than rely solely on property marketing platforms which controlled visibility and took a large fee. The site would show off the luxury treehouse features and allow users to check availability and book online.

Features: Design; Booking system; Online payments; Integrated newsletter; Online gift vouchers;

Tree house holiday website