Posts Tagged ‘ecommerce’
Development of eCommerce Website
Venetia’s Yarn Shop in Norfolk had a WordPress hosting and website template package, but were struggling to get the online presentation to match the shop’s high standard. Newsletters were also not well formatted.
I quickly reapplied a WordPress template and developed a new header and menu to make the site easier to navigate, then re-formatted the layout of key pages. All of this was done with minimal cost and time.
The next steps are to optimise the Shop section using SEO analysis, and then to change the template to improve eCommerce sales nationally, building on the strong local reputation.
Venetia’s Yarn Shop: eCommerce website for knitting and yarn shop
Shopify website SEO
Amano Knitwear moved to a new Shopify website, so wanted to use the move to optimise their SEO. By identifying high-traffic keywords releveant to the products, we were able to rename the product collections and page titles to rank higher in search.
Top 10 page rankings were achieved for several keyword phrases and a sustainable source of sales was secured. The next stage was creating new content to improve the user experience and conversion rates.
Foreveramano.com: Ethically-made Knitwear Since 1988
Holiday cottages website
Paul and Angela had recently acquired a holiday cottages business in Herefordshire and needed to update their website.
The website was well designed visually, but was very slow, making the user experience (UX) difficult and damaging bookings. They also wanted it to emphasise ‘dog-friendly’.
They needed someone they could trust to update it, whilst they learned to manage the site and booking system themselves. Having seen the work completed for another property rentlal site, HappenOak treehouse, they asked me to speed up the site and help them learn how to manage it.
I moved the site to new hosting, removed unnecessary WordPress plugins that were slowing the site down and renamed key landing pages to improve search performance.
After initial reorganisation and upgrade of the site, I support the owners as they manage all day-to-day operations themselves.
White House Cottages: Holiday cottage in Herefordshire
Marketing and advertising management
Digital marketing management for Switzerland Travel, working for London and Zurich offices. Designed travel related page layouts, created optimised content and wrote content, as well as developed partner and own brand newsletters and promotions. GoogleAds management.
Features: Drupal CMS; Hubspot marketing; GoogleAds; FB Ads; Google DataStudio; Google Analytics;
Switzerland Travel Website – https://switzerlandtravelcentre.co.uk
Tree House Holiday website
Bruce, a master builder by trade, had built a luxury tree house for personal use, which he then started to rent out during lockdown under the name Happenoak. He wanted to establish his own website rather than rely solely on property marketing platforms which controlled visibility and took a large fee. The site would show off the luxury treehouse features and allow users to check availability and book online.
Features: Design; Booking system; Online payments; Integrated newsletter; Online gift vouchers;