Paul and Angela had recently acquired a holiday cottages business in Herefordshire and needed to update their website.
The website was well designed visually, but was very slow making the user experience (UX) difficult and damaging bookings. They also wanted it to emphasise ‘dog-friendly’.
They needed someone they could trust, whilst they learned to manage the site and booking system themselves. Having seen the work completed for another propoerty rentla site, HappenOak treehouse, they asked me to speed up the site and help them learn how to manage it.
I moved the site to new hosting, removed unnecessary WordPress plugins that were slowing the site down and renamed key landing pages to improve search performance.
After initial reorganisation and upgrade of the site, I support the owners as they manage all day-to-day operations themselves.
Digital marketing management for Switzerland Travel, working for London and Zurich offices. Designed travel related page layouts, created optimised content and wrote content, as well as developed partner and own brand newsletters and promotions. GoogleAds management.
Features: Drupal CMS; Hubspot marketing; GoogleAds; FB Ads; Google DataStudio; Google Analytics;
Switzerland Travel Website – https://switzerlandtravelcentre.co.uk
Hall Stage were leading provider of equipment for stage and theatre, with many customers and a world-wide reputation. Creating their first website required creation of a database of all product categories and items, and making this easily navigable for users. Users could search online and a rich detail enquiry could be sent to the sales team ready for action.
Features: Custom database; data cleaning; web development; Joomla CMS;
Bruce, a master builder by trade, had built a treehouse for personal use, which he then started to rent out during lockdown under the name Happenoak. He wanted to establish his own website rather than rely solely on property marketing platforms which controlled visibility and took a large fee. The site would show off the luxury treehouse features and allow users to check availability and book online.
Features: Design; Booking system; Online payments; Integrated newsletter; Online gift vouchers;
Tree house booking website – https://happenoak.co.uk
Part-time Purpose wanted to offer part-time jobs, activitiy and education ideas to the over 50’s market. Users can register to upload a free listing in one of 6 categories and then upgrade to Premium to promote their listing and allow other users to contact them. Listings are displayed on Google maps with markets and can also be searched using advanced search filters.
Features:User management; Ecommerce; Search marketing; GeoDirectory;