Brand messages and imagery

Brand message strategy

Worktripp had already defined their brand identity and had a business plan, but had not managed to gain traction in terms of enquiries or bookings. Advertising and search marketing were required to reach potential customers, but first a clear idea of key messages and imagery was required.

Working with the founders, we identified key brand attributes and message focus, plus a style of imagery. From this we developed LinkedIn display Ads and additional on-site content for search.

Having a 3rd party helkp you talk through your objectives and strategy always helps to hone the message. I have worked with many start-ups, many larger brands, and been part of the leadership team in a number of businesses, so can draw on this experience.


Google Analytics setup to track user behaviour onsite

Optimising advertising investment requires inclusion of tracking ‘tags’ within pages and associated with actions on a website.

With these in place we can see what sorts of users do what sorts of things and how cost-effective different media are in creating valuable visitors. Onsite sales can also be tracked.

I can set up Google Analytics, create goals for your GoogleAds and perform checks on advertising efficiency each month. In this way Return on Investment is optimised (ROI).

Media typically include Google, Facebook or LinkedIn, depending on category and target user.

LinkedIn Single Image Ad example
LinkedIn single image ad format for lead generation
Google Adwords Pay Per Click campaigns
Facebook newsfeed posts
FaceBook boosted newsfeed posts
FaceBook boosted newsfeed posts

Marketing and advertising management

Content management

Digital marketing management for Switzerland Travel, working for London and Zurich offices. Designed travel related page layouts, created optimised content and wrote content, as well as developed partner and own brand newsletters and promotions. GoogleAds management.

Features: Drupal CMS; Hubspot marketing; GoogleAds; FB Ads; Google DataStudio; Google Analytics;

Switzerland Travel Website –

House share website

house share website

Co-founders Nick and Eva wanted to offer the over 40s better access to house share opportunities. Leading house share sites were dominated by young professionals and millenials who were not interested in older housemates, making it difficult to find a place. Live-in landlords and lead tenants can advertise a room where prospective housemates can search. People looking for a place can search by location, sharing preferenes and keyword.

Features: User management; Ecommerce; ; Advanced search; Advertising – GoogleAds and FB Ads; Search marketing; Content management;

House share and flatshare website –