Advertising

Google Analytics setup to track user behaviour onsite

Optimising advertising investment requires inclusion of tracking ‘tags’ within pages and associated with actions on a website.

With these in place we can see what sorts of users do what sorts of things and how cost-effective different media are in creating valuable visitors. Onsite sales can also be tracked.

I can set up Google Analytics, create goals for your GoogleAds and perform checks on advertising efficiency each month. In this way Return on Investment is optimised (ROI).

Google Adwords
FaceBook booted newsfeed posts

Writing

Nick Henley - Food writer and chef based in London

Copy writer

As a planner working in advertising and digital agencies, it was a short step to ‘suggest’ headlines and copy that would simply and effectively communicate key messages. With a clear objective and a good understanding of SEO, I write for the user and for Google search. Use of pictures, graphics and editorial structure are also important for both.

I can help you define key messages, brief writers and content creators, or write copy myself. I can also help you structure yor website for SEO success.

Food writer

My interest in food goes back to the 1990’s when the UK High Street was becoming increasingly bland. So I created one of the first online food magazines and directories called About Food. I have written about food for 20 years and have been lucky enough to experience and write about many restuarants, hotels, ships and producers. I also worked as a chef for 3 years, so appreciate what goes into producing a great dining experience.

If you would like me to write a review or editorial content please get in touch.

Marketing and advertising management

Content management

Digital marketing management for Switzerland Travel, working for London and Zurich offices. Designed travel related page layouts, created optimised content and wrote content, as well as developed partner and own brand newsletters and promotions. GoogleAds management.

Features: Drupal CMS; Hubspot marketing; GoogleAds; FB Ads; Google DataStudio; Google Analytics;

Switzerland Travel Website – https://switzerlandtravelcentre.co.uk

House share website

House share website

Co-founders Nick and Eva wanted to offer the over 40s better access to house share opportunities. Leading house share sites were dominated by young professionals and millenials who were not interested in older housemates, making it difficult to find a place. Live-in landlords and lead tenants can advertise a room where prospective housemates can search. People looking for a place can search by location, sharing preferenes and keyword.

Features: User management; Ecommerce; ; Advanced search; Advertising – GoogleAds and FB Ads; Search marketing; Content management;

House share and flatshare website – https://cohabitas.com