Advertising
Optimising advertising investment requires inclusion of tracking ‘tags’ within pages and associated with actions on a website.
With these in place we can see what sorts of users do what sorts of things and how cost-effective different media are in creating valuable visitors. Onsite sales can also be tracked.
I can set up Google Analytics, create goals for your GoogleAds and perform checks on advertising efficiency each month. In this way Return on Investment is optimised (ROI).