Brand messages and imagery

Worktripp had already defined their brand identity and had a business plan, but had not managed to gain traction in terms of enquiries or bookings. Advertising and search marketing were required to reach potential customers, but first a clear idea of key messages and imagery was required.

Working with the founders, we identified key brand attributes and message focus, plus a style of imagery. From this we developed LinkedIn display Ads and additional on-site content for search.

Having a 3rd party help you talk through your objectives and strategy always helps to hone the brand message and behaviours. I have worked with many start-ups, as well as many larger brands, and been part of the leadership team in a number of businesses, so can draw on this experience.