Advertising

Optimising advertising investment requires inclusion of tracking ‘tags’ within pages and associated with actions on a website.

With these in place we can see what sorts of users do what sorts of things and how cost-effective different media are in creating valuable visitors. Onsite sales can also be tracked.

I can set up Google Analytics, create goals for your GoogleAds and perform checks on advertising efficiency each month. In this way Return on Investment is optimised (ROI).

Media typically include Google, Facebook or LinkedIn, depending on category and target user.