Posts Tagged ‘newsletters’
Development of eCommerce Website
Venetia’s Yarn Shop in Norfolk had a WordPress hosting and website template package, but were struggling to get the online presentation to match the shop’s high standard. Newsletters were also not well formatted.
I quickly reapplied a WordPress template and developed a new header and menu to make the site easier to navigate, then re-formatted the layout of key pages. All of this was done with minimal cost and time.
The next steps are to optimise the Shop section using SEO analysis, and then to change the template to improve eCommerce sales nationally, building on the strong local reputation.
Venetia’s Yarn Shop: eCommerce website for knitting and yarn shop
Marketing and advertising management
Digital marketing management for Switzerland Travel, working for London and Zurich offices. Designed travel related page layouts, created optimised content and wrote content, as well as developed partner and own brand newsletters and promotions. GoogleAds management.
Features: Drupal CMS; Hubspot marketing; GoogleAds; FB Ads; Google DataStudio; Google Analytics;
Switzerland Travel Website – https://switzerlandtravelcentre.co.uk
House share website
Co-founders Nick and Eva wanted to offer the over 40s better access to house share opportunities. Leading house share sites were dominated by young professionals and millenials who were not interested in older housemates, making it difficult to find a place. Live-in landlords and lead tenants can advertise a room where prospective housemates can search. People looking for a place can search by location, sharing preferenes and keyword.
Features: User management; Ecommerce; ; Advanced search; Advertising – GoogleAds and FB Ads; Search marketing; Content management;
Professional services website
Andrew James was an experienced commercial lawyer who had setup as an independent. He wanted credibility and some dynamism to emphasise his knowledge and responsiveness compared to larger practices where less experienced legal staff handle most case details.
Services: Consultancy, design, website development
Features: Integrated newsletter subsciption; SEO optimisation.