Paul and Angela had recently acquired a holiday cottages business in Herefordshire and needed to update their website.
The website was well designed visually, but was very slow making the user experience (UX) difficult and damaging bookings. They also wanted it to emphasise ‘dog-friendly’.
They needed someone they could trust, whilst they learned to manage the site and booking system themselves. Having seen the work completed for another propoerty rentla site, HappenOak treehouse, they asked me to speed up the site and help them learn how to manage it.
I moved the site to new hosting, removed unnecessary WordPress plugins that were slowing the site down and renamed key landing pages to improve search performance.
After initial reorganisation and upgrade of the site, I support the owners as they manage all day-to-day operations themselves.
CustomServe wanted to promote their wider business to emphasise the value of their expertise rather than just provide an international feedback service to professional organisations.
Rebranding the company as Acuigen, a word based on acuity, meaning keenness of sight allowed them to promote additional services across multiple markets. It repositioned the company as being linked to the generation of business value, not research.
Featured: Brand redesign; website planning; sales materials;
Consultant dermatolgist Dr Verity Blackwell wanted to direct potential patients to her private practice as well as encourage early enquiry about concerning skin conditions. A simple website outlining her areas of expertise and how to access appointments provided a good first impression.
Features; Joomla CMS; photography selection for sensitive areas.
Hall Stage were leading provider of equipment for stage and theatre, with many customers and a world-wide reputation. Creating their first website required creation of a database of all product categories and items, and making this easily navigable for users. Users could search online and a rich detail enquiry could be sent to the sales team ready for action.
Features: Custom database; data cleaning; web development; Joomla CMS;
Co-founders Nick and Eva wanted to offer the over 40s better access to house share opportunities. Leading house share sites were dominated by young professionals and millenials who were not interested in older housemates, making it difficult to find a place. Live-in landlords and lead tenants can advertise a room where prospective housemates can search. People looking for a place can search by location, sharing preferenes and keyword.
Features: User management; Ecommerce; ; Advanced search; Advertising – GoogleAds and FB Ads; Search marketing; Content management;
Bruce, a master builder by trade, had built a treehouse for personal use, which he then started to rent out during lockdown under the name Happenoak. He wanted to establish his own website rather than rely solely on property marketing platforms which controlled visibility and took a large fee. The site would show off the luxury treehouse features and allow users to check availability and book online.
Features: Design; Booking system; Online payments; Integrated newsletter; Online gift vouchers;
Tree house booking website – https://happenoak.co.uk
Samuel Hirst-Stiling runs a prestigious and busy picture framing business in Primrose Hill, London. He took over the now 20 year-old business from his father a few years ago, having learned the trade for several years before. With a clientele who appreciate quality and design, the challenge was to create a stylish site that also captured the heritage of the business.
Best picture framer in London: https://primrosehillframing.com/
Features: Parallax picture treatments to give energy; drop-down menus to allow easy access to wide-ranging content;
Sian Chadwick established a small home baking business with her son James during 2020. James has learning difficulties but found a talent for baking, so he an his mum have created a business where other young adults with a learning disability can experience working in the kitchen of the bakery.
Volunteers can find out how to assist and local people can order products or book a local pick-up using the WooCommerce shop which includes use of a Local Pick-up extension. See their tasty bakes and the chefs at work here: https://cjsbakery.org.uk/
Features: Ecommerce shop; Location pick-up details per product; Chefs at work gallery; Integrated newsletters;
Andrew James was an experienced commercial lawyer who had setup as an independent. He wanted credibility and some dynamism to emphasise his knowledge and responsiveness compared to larger practices where less experienced legal staff handle most case details.
Services: Consultancy, design, website development
Features: Integrated newsletter subsciption; SEO optimisation.
Part-time Purpose wanted to offer part-time jobs, activitiy and education ideas to the over 50’s market. Users can register to upload a free listing in one of 6 categories and then upgrade to Premium to promote their listing and allow other users to contact them. Listings are displayed on Google maps with markets and can also be searched using advanced search filters.
Features:User management; Ecommerce; Search marketing; GeoDirectory;