Uncategorised
Marketing and advertising management
Digital marketing management for Switzerland Travel, working for London and Zurich offices. Designed travel related page layouts, created optimised content and wrote content, as well as developed partner and own brand newsletters and promotions. GoogleAds management.
Features: Drupal CMS; Hubspot marketing; GoogleAds; FB Ads; Google DataStudio; Google Analytics;
Switzerland Travel Website – https://switzerlandtravelcentre.co.uk
Medical professional website
Consultant dermatolgist Dr Verity Blackwell wanted to direct potential patients to her private practice as well as encourage early enquiry about concerning skin conditions. A simple website outlining her areas of expertise and how to access appointments provided a good first impression.
Features; Joomla CMS; photography selection for sensitive areas.
Online catalogue website
Hall Stage were leading provider of equipment for stage and theatre, with many customers and a world-wide reputation. Creating their first website required creation of a database of all product categories and items, and making this easily navigable for users. Users could search online and a rich detail enquiry could be sent to the sales team ready for action.
Features: Custom database; data cleaning; web development; Joomla CMS;
House share website
Co-founders Nick and Eva wanted to offer the over 40s better access to house share opportunities. Leading house share sites were dominated by young professionals and millenials who were not interested in older housemates, making it difficult to find a place. Live-in landlords and lead tenants can advertise a room where prospective housemates can search. People looking for a place can search by location, sharing preferenes and keyword.
Features: User management; Ecommerce; ; Advanced search; Advertising – GoogleAds and FB Ads; Search marketing; Content management;
Tree House Holiday website
Bruce, a master builder by trade, had built a luxury tree house for personal use, which he then started to rent out during lockdown under the name Happenoak. He wanted to establish his own website rather than rely solely on property marketing platforms which controlled visibility and took a large fee. The site would show off the luxury treehouse features and allow users to check availability and book online.
Features: Design; Booking system; Online payments; Integrated newsletter; Online gift vouchers;
Business website
Samuel Hirst-Stiling runs a prestigious and busy picture framing business in Primrose Hill, London. He took over the now 20 year-old business from his father a few years ago, having learned the trade for several years before. With a clientele who appreciate quality and design, the challenge was to create a stylish site that also captured the heritage of the business.
Best picture framer in London: https://primrosehillframing.com/
Features: Parallax picture treatments to give energy; drop-down menus to allow easy access to wide-ranging content;
Charity ecommerce website
Sian Chadwick established a small home baking business with her son James during 2020. James has learning difficulties but found a talent for baking, so he an his mum have created a business where other young adults with a learning disability can experience working in the kitchen of the bakery.
Volunteers can find out how to assist and local people can order products or book a local pick-up using the WooCommerce shop which includes use of a Local Pick-up extension. See their tasty bakes and the chefs at work here: https://cjsbakery.org.uk/
Features: Ecommerce shop; Location pick-up details per product; Chefs at work gallery; Integrated newsletters;
Professional services website
Andrew James was an experienced commercial lawyer who had setup as an independent. He wanted credibility and some dynamism to emphasise his knowledge and responsiveness compared to larger practices where less experienced legal staff handle most case details.
Services: Consultancy, design, website development
Features: Integrated newsletter subsciption; SEO optimisation.
Over 50s website
Part-time Purpose wanted to offer part-time jobs, activitiy and education ideas to the over 50’s market. Users can register to upload a free listing in one of 6 categories and then upgrade to Premium to promote their listing and allow other users to contact them. Listings are displayed on Google maps with markets and can also be searched using advanced search filters.
Features:User management; Ecommerce; Search marketing; GeoDirectory;
Acupunturist website
Sabine Schnelle wanted a simple site that captured the holistic nature of her therapy approach. Being a doctor of traditional chinese medicine a header illustration that included bamboo and was converted to duo-tone with a vibrant and fresh green provided simplicity and energy.
I have created 20 or so therapist websites in the last 10 years, all of which work very well on search engines and produce enquiries.
I have built several practicioner websites over the years. The most important aspect is capturing the style of practice for each practitioner: http://www.sabineschnelle.com/
Features; Design; SEO;